The Guinness World Records - how one ebook can save printing 1.15 billion pages a year?

I read some good news for the environment today: Chris Meadows reported on TeleRead that Guinness World Records was just published in an e-book edition, including "288 pages of 4,000 world records, including new and updated versions, as well as classic records."

Why it's good news for the environment? Because no matter how uncertain we are about the greenness of e-books (and we still are), there are some books that should be transformed to e-book format no matter what. Guinness World Records is one of them.

Now, don't get me wrong. I loved this book when I was a kid, but I'm not sure how many people still open the book to find information on these records at the age of the Internet. According to Amazon.com "Over 100 million copies have sold since the first edition was published in 1955. Nearly 4 million copies are sold every year in more than 100 countries and in 25 languages."

Quick calculation brings me to 1.15 billion pages that were printed for this book in 2010 alone. That's a lot of trees as well, which can be saved if this information will be available electronically. It's not just the fact that it's a thick book that makes it a good candidate for e-book format, it's also and mainly the fact that it's updated every year. In such situations, I believe that with the exception of libraries, it's a win-win-win for the consumers, the publisher and the environment to have this book only available as an ebook.

The eBook edition is published by Hachette Book Group, which also distributes the print edition.
Samantha Fay, Senior Vice President of Sales and Marketing, Guinness World Records had this statement quoted on eBookNewser: “We are all excited at Guinness World Records to debut our first eBook in North America. We have watched the rise of the eBook market with interest, and in Hachette found the perfect partner to faithfully convert our complex and inspiring title so the 2011 Edition can be enjoyed for the first time in digital form.”

Well, I hope that we'll have many more years of interesting records, such as the longest banner flown by a helicopter (4,166.72 m²), collected by Guinness World Records and provided to us electronically with a new record of trees cut down to print the Guinness World Records - zero.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

WWF is presenting a new unprintable PDF format to save trees

WWF came up with an interesting idea that will help us to save paper: An unprintable new PDF format, which is named after them -WWF.

Why we need a new PDF that can't be printed? They explain:

Every day, entire forests are cut down to make paper. Paper that’s senselessly used to print out documents all over the world: websites, emails, even entire books, in spite of the fact that it's easy to avoid printing by saving the document as a PDF. But even PDFs can sometimes also be printed out. So to stop unnecessary printing and encourage a new awareness about the use of paper, we’ve developed a new, green file format: WWF. A format that can’t be printed out. A simple idea that saves trees. Join in. Decide for yourself which of your documents don’t need printing - and save them as WWF.



You can download the new WWF format from their website, though at the moment it is only avilavle for Macs (it should be available to Windows soon).

I like this idea. We definitely print too many files than we really have to, and these sort of formats can make it easier on us to decide not to print, simply because we can't.. What do you think? Will you be using the WWF? We'll be happy to hear your thoughts about it.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

GPI will have a webcast this Friday on the Latest on the challenges and opportunities of printing in Asia

Last month we wrote here about a report published by Rainforest Network Action (RAN) which connects children's books to the destruction of endangered rainforests in Indonesia. We also work now on an interview with Ian Lifshitz, Sustainability & Public Outreach Manager at Asia Pulp and Paper (APP), which is at the center of the report.

The challenges (as well of opportunities) of printing in Asia are also the topic of an upcoming webcast organized by our friends at the Green Press Initiative. The webcast will take place this Friday, July 16, 2010 at 11:30 AM (ET). Registration is free, but you need to register online until July 15 to attend it. You can do it at http://greenpressinitiative.eventbrite.com/

It is expected to be a very interesting webcast, so we recommend everyone who wants to learn more about these issues to join. Here are more details on the webcast:

Manufacturing books in Asia has risks and rewards. Aside from ensuring compliance with the Lacey Act, socially responsible publishers need to take new steps to ensure that they are not impacting communities or the world’s most biodiverse and Endangered Forests. This webcast will attempt to update you on the realities of sourcing from Asia and provide perspectives on your options and related tools. Panelists will address the connections to Indonesia and present success models and clear steps for minimizing risk and utilizing your market leverage for positive benefit.

Panel Details:

Linda Kramme, Global Forest & Trade Network - North America, World Wildlife Fund
Linda will discuss the biodiversity and climate impacts that illegal and unsustainable logging in Indonesia is having on the country's shrinking forest and wildlife resources. She will also share some tools that WWF has developed to help paper purchasers "green" their supply chains and reduce impacts.

Lafcadio Cortesi, Rainforest Action Network
Lafcadio will discuss the impacts that logging in Indonesia has on local communities. He will also discuss Rainforest Action Network’s campaign to encourage children’s book publishers to stop sourcing fiber from Indonesia and recent tests which indicate that much of the fiber in books printed in Asia is sourced from Indonesia.

Shona Burns, VP Production, Chronicle Books
Shona will discuss Chronicle’s efforts to print books in Asia while ensuring that paper is made from fiber that is responsibly sourced.

Kurt Andrews, Production Director, Melcher Media
Kurt will discuss the success Melcher Media has had reducing the portion of books that are printed in Asia and increasing domestic production while at the same time maintaining margins.

Todd Pollak, Program Manager, Green Press Initiative
Todd will moderate the panel, and will also introduce a newly developed tool from Green Press Initiative which identifies overseas paper suppliers that are at low risk for Lacey Act violations or impacting endangered forests or local communities.

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading

Why HP wants us to print more and more? Why it's a lose-lose offer?

Printing is a major money maker for HP - more printing equals more printers and ink sold. The printing division of HP, reports the New York Times, accounts for about a fifth of its revenue and a third of its profits.

HP is now introducing "a fleet of printers with Web access, their own e-mail addresses and touch screens. These products should open up new ways for people to print from Web services like Google Docs, and from smartphones and devices like the iPad from Apple."

I believe that this is a bad move for HP, a lose-lose strategy that is both bad for the environment and their business. Here's why:

1) Individuals and companies use less and less paper. And it looks like an irreversible trend.

According to figures provided by Paper Industry Association Council (PIAC), the supply of paper is declining since 2004. Just look at the figures (000 tons):

2004 - 101,884
2005 - 99,613
2006 - 100,665
2007 - 97,007
2008 - 89,838
2009 - 78,902

From 2004 to 2009 the supply of paper in the U.S. saw a 29% decline. Now, you can see that it didn't start with the latest recession, a good indicator that individuals and companies find printing more and more unnecessary even when economy thrives.

The reasons? Very simple: It's expensive to print given the user-friendly alternatives we have thanks to the progress of technology.

So the idea of HP is something like 'if you can't beat them, join them' - we'll look at technology as a platform for producing more print, not as an obstacle. But with all the respect to their new features, I doubt if any of this changes the basic assumptions: a) printing still costs more money than other options b) we really don't need to print that much as we used to.

2) Printing equals more waste and more carbon footprint.

As both individuals and companies are looking for further ways to reduce their waste and their carbon footprint (win-win - less expenses and less impact on the environment), HP's new offer looks a bit counterproductive with regards to these efforts and hence not too attractive.

HP tries to look as it is heading forward, but actually by encouraging individuals and companies to print more it moves backwards. I have no idea why the world's largest technology company, which is known for being so innovative, doesn't look for sustainable innovations that will generate not only income but also eco-friendly solutions.

In all I'm somewhat disappointed that a company like HP, which is considered a relatively green company, is taking such an approach. I understand printing makes them a lot of money, but they can do better - they developed advanced eco-friendly digital printing devices and they design data center, which uses rainwater collection and recycled materials to reduce energy demands, so they can definitely find better ways to generate income rather than just encourage us to print more.

Last but not least, I would encourage HP directors to look into the way JP Morgan is working to assist businesses to switch into paperless operations, saving these businesses a lot of money and creating a new source of revenues for JP Morgan. Win-Win? Definitely!

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!

Good news of the weekend: No more White Pages in New York!

Last Tuesday I had a 'pleasant' surprise on my doorsteps (see photo above): a new thick copy of the local white pages, which I really didn't want and I'll never use. If printing the yellow pages is a wasteful and anachronistic practice, what can you say about the white pages? even my 95-old grandfather doesn't use them anymore!

Therefore, I was very happy to read today in the New York Times that Verizon is looking "to end the annual delivery of millions of White Pages to all of its customers in New York." Mazal Tov as we say in Hebrew!

And the savings? According to the article "the company estimates that it would save nearly 5,000 tons of paper by ending the automatic distribution of the books."

Verizon is quoting a 2008 Gallup survey saying that "only about one of every nine households uses the hard-copy listings anymore," but somehow I find it difficult to believe that we're talking about more than 10% usage. It looks to me that it's more somewhere around 1%-2% and the example brought in the article (320-unit building in New York when not even one copy was requested) demonstrates it.

I was surprised to hear that the phone companies are required by law to deliver these guides. Hence Verizon and other phone companies need to ask the regulators for a waiver. Is there any chance to see a change in this anachronistic legislation? I sure hope so.

Last but not least, this is of course a win-win move that will benefit not only the environment but also the bottom line of the publisher, SuperMedia.

Kudos to Verizon for doing the right thing. I hope you'll continue and move forward in other states as well, and don't forget Delaware. I really hope this is the last time I'll find such pleasant surprises on my doorsteps!

Yours,
Raz @ Eco-Libris

Eco-Libris: Promoting sustainable reading!